7 Tips for Creating Managing Your Personal Brand - CareerEnlightenment.com

2. Identify Your Brand.Whether you like it or not, your personal brand is one of the first things a potential employer notices when considering you for a job position. It’s more than the 5-7 bullets highlighted on your resume it’s your character, the way you dress, how you carry yourself and so much more.This brand should showcase your interests and personality, while speaking to your skills, perspectives and strengths. It should also contain a specific message and speak to your suitability for a particular position, company or industry.How do you want your potential employer and others to perceive you? Take the time to self-reflect and determine what exactly it is that you want to be known for personally and professionally.Rome wasn’t built in a day and neither will your personal brand.3. Have Fun With It.Developing your own website is a creative and fun way to offer professional information, control the message and to get your personal brand out there. You can also use this site to showcase your official logo or link to a number of web pages and documents such as your resume, LinkedIn profile, notable intern work and more.Thousands of professionals are also leveraging personalized websites, with a personalized domain name, like .ME, to control their online reputation and create a captivating online identity that caters to their unique branding, personality, professional interests.Explore your options and decide what’s right for you. The more time and effort you invest in your personal brand, the better your job leads will be.4. Make Sure the Social Media Stars Align.When you’re building a personal brand, remember that all publicity is not good publicity.And with social media platforms emerging as the sole resource for sharing your online identity with the world, you may have less control than you think â€" yup, those old college Facebook photos are just one Google search away from your potential employer.Read the fine print before creating any soci al media account as elusive privacy settings or open controls may fail to give you complete authority of your online persona and personal brand.If you have several social media accounts already in place, control your personal brand by updating your bio and privacy settings. It’s also vital that you watch what you say at all times â€" if you don’t want your potential employer reading it, it’s probably not worth sharing.5. Practice What You Preach.Think your personal branding journey is complete once you’ve created a website and updated your social profiles? Think again.Practice what you preach by becoming your personal brand. Do you claim to be the next Beyoncé of PR? Then you better join several PR organizations, be able to blurt out the top 10 most successful PR campaigns of 2014 and have a few noteworthy industry internships under your belt.6. Create Opportunities for Yourself.As much as you’d probably like your personal brands to do the work for you, it’s simply just the beginning of this journey. Create opportunities by networking and attending relevant events in your industry. Your dream job may be one resume submission away, but you’ll still have to utilize your contacts (along with your personal brand) to go get it.7. Continue to Update Your Personal Brand.Once you land that dream job, continue to mold and evolve your personal brand to fit your changing skill sets, interests, experiences, and goals as they grow over time. Keep in mind that this brand should remain fluid and relevant to your industry as its sole purpose is to help with the advancement of your career.